Getting To Know More About Brand And Identity
The fundamental component of a brand is the identity or also referred to as the logo, and this is always misunderstood by many as being “the brand”,
A good start on the idea of creating a brand is a strong visual identity but you need to make sure that the visual identity is reinforced with a brand that spreads fully to the whole company because there will be a risk that the expectation of the consumers or clients have for your brand will be different from their actual experience every time your business will be engaged with the market.
The brand is considered to be the combined totality of all the market and company interactions and a brand-experience will be created every time your company will be interacting with the market. That is why it should be a consistent experience and not only a positive experience because it is known to be an ongoing process.
From a branding and identity design stand point, the important components are the color palletes, contextual language, image styling, typefaces, and they are needed in forming a collateral part. An effective brand and identity design should involve and extend throughout the whole company from the way a customer service representative will be answering the telephone, to the expression of the policies of the company, to the definition of a set of products, to the market.
A brand is really important for a business that is having a fast growth or for those business that are opening new branches in new places. Every time a business will start to grow, the personality of the person in charge of the business will be available without any hesitation as it once before. That is why it is important to transfer the role of experience and engagement to the brand while enclosing the values of the brand during the process.
Every companies and businesses have a vision statement and these are most of the time will produce a good impression with a possible customer or client. There is a need to put these vision and value statement into action, if you want them to provide an active role within the business or company, then you should translate these statements into process. A real value for the customer as well as the business or company is provided by a proposition.
You should know that in order to have a strong identity in your company, you should have a strong brand that will strengthen the corporate culture in order to have a better retention of the employees, and also take note that a properly designed and strong corporate culture will result to a better innovation for the company.